Position Summary:
Responsible for developing and driving the Ecom Media, Acquisition & Data management, CRM & Data-driven marketing, brand.com and Holistic Search for KC across Baby & Child Care (Huggies brand).
This position will support Senior Digital Marketing Manager to plan, execute and optimize the media & data driven marketing model with key thrusts around:
- Ecom Media monitor and optimization.
- Drive 1st Party Acquisition & Monitor data quality
- Build CRM & Brand Community based on consumer database
- Data driven media - Leverage 1P, 2P & 3P Data in paid media to develop the segments with consumer journey, develop use case and implement in marketing campaigns and ecommerce programs
Main Responsibilities:
1. Ecom Media driving
· Leads ads buying & media performance with media agency, included planning, implementing and optimizing: Collaborate with Media agency to manages a company's online media presence to drive sales and engagement for its e-commerce business.
· Monitoring & analyzing e-commerce media data and market trends to optimize the online customer experience and achieve business growth.
· In-portal and out-portal media and traffic plan including platform marketing solutions and retail media package.
· OS/OP Scorecard & performance tracking
· Creative optimization - work with Socom Executive
· MCN management to push biz via AFF channel
· Report to DMM campaign result and any relevance issue/ topic
2. CRM, CDP, Web & SEO execution based on biz strategy
· Planning & executing data & CRM strategies.
· Developing and implementing data & CRM initiatives to drive acquisition, engagement, traffic improvements to achieve specific business and marketing objectives (consumer behaviors, brand equity, share growth)
· Data acquisition: Partner with cross functions to deliver defined acquisition plan & continuously look for ways to grow database with efficiency
· Data management: Work with data scientist / agency partners to develop data management strategy from CRM system to DMP (Data Management platform), Audience Management of Facebook, Google, Zalo and ecommerce locals to develop CRM dashboard and to apply various analytics tactics (e.g. customer segmentation, predictive analytics) to produce Key analytics for monitoring CRM initiatives
· Data activation: Work closely with all businesses to ensure the CRM works effectively for all aspects of the company with proven data utilization ratio & impact, especially focus on using the power of data to deliver specific marketing objectives
3. Monthly EC review & plan: Deep-dive Analytics total EC across Commercial x Media x Market Share x Comms effectiveness, inc.
4. Budget planning & management
5. Manage partnership with agencies and platform, and agency's performance across creative, media.
Key Stakeholders:
· Reporting to Senior Digital Marketing Manager
· Key working peer relationships: Brand, Ecommerce teams, IT, Procurement, Legal, Digital & Ecom executive
· Key external stakeholders’ relationship: media/digital agencies, technology vendors, ecommerce partners, external brand partners
