- The Head of Trade Marketing assists in developing trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities and tools. This position manages the trade marketing team and leads the development creation and production and shipping of all POS and merchandising tools to the timely execution of trade marketing initiatives at internal, trade customer level.
- Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.
- Owning responsibility for the development, execution, and performance of all programs designed to increase presence and visibility of the products.
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.
- Ensures efficient spending of central budget and supervises the trade marketing spending.
- Ensures that the local feedbacks about marketing programs and relevant Nabati business issues is taken into account by regularly visiting sales teams, customers and stores.
- Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.
- Collaborates with product managers and sales team to build sales promotions and product communication in the trade that attract business from wholesalers, distributors, KA, and retailers.
- Manages the point of sales material (including budget, logistics, distribution, assortment…)
- by finding the most efficient solutions.
- Consolidate competitive report gathering from the trade to coordinate with product managers for reaction.
- Coordination with HO for bad stock management (claim, collection, and destroy).
- Coordinate with consumer marketing team for audit strategy and plan to ensure the compliance of sales team regarding to sales procedure and implementation of marketing programs.
