Ly Gia Vien is Vietnam’s leading premium food ingredients distributor, bringing world-class brands - Callebaut chocolate, Capfruit purées, Sosa texturizers, Torani syrups, Silikomart tools to professional chefs and food businesses nationwide. We grow through relationships, education, and partnerships not paid advertising. You will be the external face of LGV’s demand generation engine — building and managing a wide ecosystem of partners that fills our sales pipeline with qualified leads. From brand principals and event agencies to culinary schools, Chambers of Commerce, celebrity chefs, and craft clients, you turn these relationships into marketing programs that drive real commercial results.
Manage the full partner ecosystem. Maintain active relationships across brand principals, event agencies, chambers, school partners, celebrity chefs, and craft communities — all aligned to LGV’s demand generation calendar.
Plan and execute co-marketing programs. Coordinate joint campaigns, shared events, cross- promotions, and sample programs with brand and ecosystem partners.
Build and grow the brand ambassador program. Recruit and onboard chefs, culinary educators, and craft professionals as LGV advocates. Manage content collaboration, event appearances, and community engagement.
Activate Chamber and institutional relationships. Represent LGV at industry networking events, co-host trade sessions, and convert connections into qualified leads for the sales team.
Drive school and academy partnerships. Coordinate educational demos, curriculum tie-ins, and student engagement programs that build long-term brand affinity and a future client pipeline.
Design and run lead nurture campaigns. Map prospect touchpoints from first contact to sales-ready hand-off; manage email sequences, track engagement, and refine based on results.
Track and report on all partner ROI. Build post-event and post-campaign attribution reports with clear pipeline impact data.
