Key Account Manager - Sunglasses

Địa điểm

Hồ Chí Minh

Ngày cập nhật
14/04/2026
Ngành nghề
Bán lẻ / Bán sỉ, Bán hàng / Kinh doanh, Dệt may / Da giày / Thời trang
Hình thức
Nhân viên chính thức
Cấp bậc
Quản lý

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
31/05/2026

Phúc lợi

Chế độ bảo hiểm
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Phụ cấp
Công tác phí
Nghỉ phép năm

Mô tả Công việc

ROLES:

The Key Account Manager (KAM) is responsible for driving business growth and expanding distribution channels of our affordable luxury sunglass brand in Vietnam, beyond existing owned B2C retail, by establishing and managing B2B partnerships across optical chains, fashion retailers, department stores, and travel retail. This role requires a balance between commercial acumen and brand stewardship ensuring business expansion aligns with the brand positioning, premium image, and long-term customer engagement goals.

RESPONSIBILTIES:

A. Channel & Business Development

Develop and execute the Vietnam B2B channel expansion roadmap for the sunglasses category, identifying and onboarding new business partners in:
- National and regional optical chains (e.g., Eyewear Hà Nội, Mắt Việt, EyePlus, Ánh Dương).
- Multi-brand fashion retailers and lifestyle concept stores.
- Airport travel retail partners
Lead commercial negotiation with new partners on trade terms, margins, and joint marketing plans, ensuring profitability and brand alignment.
Identify growth white spaces and define regional penetration strategy across major cities (HCMC, Hanoi, Danang, Nha Trang, Haiphong, etc.).
Develop annual B2B business plans including volume, sales targets, and channel-specific investments.

B. Account Management

Build and maintain long-term partnerships with strategic B2B clients and distributors.
Ensure alignment between sell-in and sell-out strategies through continuous forecasting, order tracking, and replenishment planning.
Monitor performance by store, SKU, and region to optimize assortment and maximize sell-through.
Coordinate with Finance and Supply Chain teams to ensure smooth order fulfillment, timely payment, and compliance with trade terms.
Ensure contract renewals, pricing consistency, and execution of agreed trade activities.

C. Brand & Trade Marketing Collaboration

Work closely with Marketing, Visual Merchandising, and Product teams to deliver premium in-store visibility and POS materials that reflect the brand DNA.
Develop and execute trade marketing plans including window displays, shop-in-shop branding, co-branded activations, and in-store engagement.
Partner with Marketing for KOL, PR, and digital amplification to enhance brand desirability across channels.
Evaluate ROI and effectiveness of trade activities with partners to optimize future campaigns.

E. Cross-Functional Collaboration

Collaborate with B2C Retail, E-commerce, Product and Logistics teams to ensure unified pricing, brand presentation, and customer experience across all channels.
Support category planning and buying team in seasonal assortment selections based on B2B performance insights.
Coordinate with Finance for budget control, P&L management, and credit risk of key accounts.
Liaise with Product teams for sell-in forecasting, product allocation, and launch alignment.

Key Performance Indicators (KPIs)

B2B sales growth and profitability (YoY).
Number of new accounts opened and active.
Sell-through rate and inventory health per partner.
Trade marketing ROI and partner satisfaction.
Payment and credit discipline.

Yêu Cầu Công Việc

Bachelor’s degree in Business and Economics
Min 3 years’ experience in Key Account Management / Wholesale / Business Development within fashion, accessories, eyewear, cosmetics, or premium lifestyle brands.
Strong understanding of Vietnam’s retail ecosystem, including optical, fashion, department store, and travel retail channels.
Proven record of driving channel expansion and achieving commercial targets.
Excellent negotiation, stakeholder management, and problem-solving skills.
Strong analytical skills with proficiency in Microsoft Office
Entrepreneurial, agile, and results driven.
Strong relationship builder with commercial and brand sensitivity.
Able to work both strategically and operationally (“hands-on leader”).
Resilient under pressure and comfortable managing multiple stakeholders.
Passionate about fashion and lifestyle brands

Thông tin khác

Bằng cấp: Cao đẳng

Công Ty Cổ Phần Thời Trang & Mỹ Phẩm Duy Anh (DAFC)

Địa điểm 3rd Floor, Centec Tower, 72-74 Nguyen Thi Minh Khai, District 3

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Cổ phần
Website: https://www.dafc.com.vn/

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Giới thiệu về công ty

We are the exclusive distributor and retailer of the famous luxury fashion & cosmetics brands in Vietnam such as ARMANI, BALLY, BURBERRY, CARTIER, FERRAGAMO, MCM, PAUL & SHARK, ROLEX, VERSACE,.... at the biggest shopping centers in HCM City (Diamond Plaza, Rex Arcade, Sai Gon Center, Landmark 81), and in Hanoi (Trang Tien Plaza, Lotte Plaza). Due to our expansion of more luxury brands, we are now seeking the candidates for the following positions:

Ho Chi Minh: 3rd Floor, Centec Tower, 72 - 74 Nguyen Thi Minh Khai, Ward 6, District 1, HCMC, Vietnam
Ha Noi: 3rd Floor, Trang Tien Plaza, 24 Hai Ba Trung, Trang Tien Ward, Hoan Kiem District, Hanoi, Vietnam