Marcom Planning Manager

Marketing Communication Budget Planning and Management

• Lead 360° communication campaigns from ideation to execution and performance tracking.

• Develop and execute brand communication strategies to strengthen brand equity, brand awareness, and consumer engagement.

• Develop and manage annual and campaign-based marketing communication budgets, ensuring alignment with brand strategy and business objectives.

• Collaborate closely with relevant departments, including Brand, Sales, Trade, Digital, and other stakeholders, to identify communication needs and allocate budgets effectively.

• Monitor budget utilization and evaluate the return on investment (ROI) of communication campaigns.

Market Research

• Monitor and analyze competitors’ communication and promotional activities to provide early warnings and recommend appropriate counterstrategies.

• Coordinate market research and consumer research activities to gather insights that support brand and communication strategies.

• Work with market research agencies to measure brand health, brand awareness, brand preference, and campaign effectiveness.

Campaign Planning Based on Brand Direction and Core Messaging

• Develop annual, quarterly, and campaign-based communication plans aligned with brand strategy and key messaging.

• Provide content direction and communication strategies for social media channels, including posting schedules, content themes, and platform-specific formats.

• Monitor campaign performance and make timely adjustments to optimize effectiveness.

• Allocate communication budgets according to the approved plan and manage KPIs for each campaign.

Digital and Integrated Campaign Management

• Coordinate and supervise communication campaigns across digital and offline platforms, ensuring consistency and effectiveness.

• Manage, evaluate, and work closely with agencies and external partners to ensure campaigns are executed in line with strategic direction and quality standards.

• Lead and manage the internal team in advising, developing, and implementing communication plans for multiple campaigns.

• Support sales growth through communication activities aligned with business objectives.

Reporting and Analysis

• Prepare weekly and monthly communication activity reports.

• Prepare and develop the annual communication plan and performance report.