Marketing Automation & CRM Executive

Địa điểm

Ngày cập nhật
18/02/2026
Ngành nghề
Bán hàng / Kinh doanh, Bán lẻ / Bán sỉ, Tiếp thị / Marketing
Hình thức
Nhân viên chính thức
Cấp bậc
Nhân viên

Lương
15 - 20 triệu VNĐ
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
20/03/2026

Phúc lợi

Chế độ bảo hiểm
Chăm sóc sức khỏe
Chế độ thưởng
Đào tạo
Du Lịch
Tăng lương
Phụ cấp
Đồng phục
Nghỉ phép năm
Laptop
CLB thể thao

Mô tả Công việc

- Map and build end-to-end automated journeys including: welcome series, abandoned cart recovery, post-purchase nurture, and win-back campaigns for Omnichannel.

- Seamlessly integrate our marketing/CRM platforms to ensure a unified customer experience across all touchpoints.

- Develop interactive sleep quizzes, lucky wheels and other gamified flows to capture customer insights, then turn them into personalized subsequent marketing messages and product recommendations.

- Collaborate with the Loyalty team to design and execute automated flows for the Êm club loyalty program, including Rank-up celebrations, Êm xu expiry reminders and other messages.

- Collaborate with the BI team to turn segments (RFM, Product Affinity, and Ranking status) into actionable outbound flows.

- Conduct continuous A/B testing on message hooks, timing, CTA buttons, etc.

- Track, analyze and report on the health of the automation engine using key metrics: Revenue from Automation, Open Rates, Unsubscribe Rates, and Cost per Conversion.

- Keep track of updates from all integrated platforms to ensure workflows remain compliant and leverage the latest features.

Yêu Cầu Công Việc

- Bachelor's degree in Marketing, Business administration, Data science, or related fields.

- 2–3 years of experience in similar positions.

- Familiar with customer data and segments, customer behavior patterns and stages.

- Experience building complex, multi-step workflows.

- Experience in using Marketing cloud and automation platforms (Insider, MoEngage, Clevertap, Antsomi, etc.) is a plus.

- Experience as a Business Analyst (BA) is a strong plus.

- Analytical mindset with the ability to turn data into action (most important).

- Comfortable with fast-paced, changeable execution and cross-functional collaboration.

- Proven ability to work effectively across BI, IT, Sales, and end-users to align technical flows with business needs.

Thông tin khác

Bằng cấp: Đại học

CÔNG TY CỔ PHẦN VUA NỆM

Địa điểm Số 1 Đào Duy Anh, Đống Đa, Hà Nội và 137 Lê Quang Định, Bình Thạnh, Hồ Chí Minh

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Cổ phần
Website: https://tuyendung.vuanem.com/

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Giới thiệu về công ty

Vua Nem, a company invested by Mekong Capital, is the leading matress & bedding retailer in Vietnam with more than 150 stores across 30 provinces of Vietnam. Vua Nem offers a broad selection of speciality mattresses, bedding accessories from leading brands and manufactures including Tempur (USA), Dunlopillo (England), Inoac Aeroflow (Japan), Amando, Goodnight by Color Foam, Kim Cuong, Lien A, Tuan Anh, Doona, ect.

Employees who are happy will form a happy team, and a happy team will contribute to a happy society, laying the groundwork for employees and society to grow together. As a result, workplace comfort, openness, and friendliness are crucial aspects that assist King Mattress employees maintain pleasant feelings and maximize their ability. To that end, Mattress King has evolved into a never-ending learning environment appropriate for anyone seeking to improve and develop themselves, where everyone assists and supports one another toward a common goal: "Bring good sleep to everyone"

The company's mission is to bring good sleep to everyone

3 core values in VUA NEM

1. Integrity

• Do what you say, do in a complete way

• Honest

2. Passion

• Dare to think, dare to do

• Always ready to act

3. Creativity

• Always find a new better way