Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 102 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2025, Sika’s 33,700 employees generated annual sales of CHF 11.20 billion.
Sika has been serving in the Vietnam market since 1993 as a 100% foreign owned company, a subsidiary of Sika AG, Switzerland. Sika Vietnam offers products and solutions for most construction and industrial applications. We always put the need of local customers at the center of our business; therefore, we develop products that are tailored to meet local and global customers’ requirements. We are reliable partners of designers, consultants, owners and construction companies based on the quality of our products and our excellent technical service. As a leading supplier of specialty chemicals, Sika provides full solutions for most construction applications and projects.
Joining Sika means being part of a disciplined yet innovative culture where Sustainability and Innovation drive everything we do. We are currently looking for a talented Marketing Communication Specialist to be the voice of our brand and help us shape the future of the construction industry in Vietnam.
As the Marketing Communication Specialist, you will be the driving force behind our digital presence and brand narrative. You will lead integrated digital campaigns, manage our social ecosystems, and act as a bridge between internal teams and external agencies to ensure our brand remains the top choice in the construction industry.
JOB DESCRIPTION
1. Digital Marketing Management
- Website & SEO: Manage the corporate website, including webpage creation, content building, and updating product documentation while optimizing for SEO.
- Social Media: Oversee performance and visual direction for Facebook, LinkedIn, TikTok, YouTube, and Zalo.
- Lead Generation: Manage post scheduling and ensure leads are effectively transferred to the sales team.
- Campaign Leadership: Lead digital marketing campaigns, managing agencies on creative strategy, media planning, and social outreach (KOLs). Work closely with the internal team to commercialize brand plans i.e. run communication plans and monitor its performance for Product-related events or activities
2. Corporate Communication & Media
- Media management: Lead the PR agency to execute strategic communication plans and cultivate long-term relationships with industry media, trade magazines, and journalists
- Press & Publications: Oversee the drafting and distribution of press releases, technical articles, and corporate announcements to maintain a high share of voice in the construction sector
- Brand Localization: Take global marketing communication campaigns from the Corporate headquarters and adapt them to resonate with the local Vietnamese market context, e.g. Sustainability, New product launches.
- Internal Comms: Act as the primary editor for internal platforms, including Pardot email marketing, the SikaWorld system, and Microsoft Teams. Ensure all internal news, organizational updates, and marketing milestones are communicated clearly and consistently across the company
- Stakeholder Comms: Draft and manage professional Trade Letters and official announcements for both internal staff and external business partners
3. CSR Coordinator
- CSR Leadership: Lead and execute CSR initiatives (e.g., Green Summer Campaign) in coordination with the HR team.
4. Budget & Administration
- Financial Oversight: Propose yearly/quarterly budgets and manage spending across all channels.
