Marketing & Communications Executive

About the job

We are an education-focused company dedicated to creating products that inspire learning and personal growth. We are looking for a result-oriented Marketing & Communications Executive to join our team. In this role, you will be the bridge between our brand and prospective families, executing multi-channel content strategies and high-impact events to drive lead generation and brand engagement. Working closely with our dynamic teams, you will help transform interest into enrollment while ensuring a consistent and authoritative brand voice across all platforms.

Key Responsibilities:  

Content Strategy & Conversion Optimisation 

• Implement and maintain long-term and short-term content plans across social media, website, email marketing, and blogs, specifically designed to address the needs of Parents and Students to capture high-quality leads.

• Collaborate with performance marketing teams to produce high-converting ad copy and landing pages that support Click-Through Rates and Conversion Rates. 

• Ensure a consistent and authoritative brand voice while maintaining a strong call-to-action (CTA) focus across all communication channels.

Offline Activities & Top-of-Funnel Engagement

• For Parents: Execute and coordinate specialist workshops, webinars, and talk shows focused on educational pathways and student wellbeing to gather qualified data.

• For Students: Implement activations, including academic competitions and experiential open days, to increase brand reach and student participation.

• Partner closely with the Admissions team to ensure lead nurturing and the successful transition of event attendees into the enrolment pipeline.

Digital Presence & Community Management

• Cultivate and manage online communities (e.g., Facebook Groups, Zalo, or forums) to maintain engagement and foster long-term relationships with prospective families.

• Monitor and protect the organisation’s brand reputation across educational forums and digital platforms.

Performance Analysis & Market Insights

• Collaborate with the Performance team to track content engagement metrics and lead quality.

• Conduct regular competitor analysis and market reviews to identify new opportunities for innovative offline and online activations.