ROLES:
The Marketing Supervisor is responsible for building and executing marketing strategies and plans for DAFC’s emerging business units including but not limited to E-commerce, Pre-Loved, and Travel Retail.
This role ensures these channels have the right Marketing strategy and planning, consistent brand-building content, and customer acquisition initiatives, while connecting them seamlessly to DAFC’s omni-channel ecosystem.
RESPONSIBILITIES:
1. Develop & Execute Marketing Strategic Planning for New Business Channels
· Build annual and monthly marketing plans for new channels aligned with business goals and market opportunities.
· Lead multi-brand campaigns for Ecom based on customer insights, mix-and-match trends, styling content, fashion seasons… to strengthen the “curative” DNA of the channel and recruit new customers.
· Develop Pre-Loved marketing campaigns to raise awareness, drive trust (authenticity, resale value), and recruit new customers into DAFC ecosystem.
· Support Marketing execution for Travel Retail, focusing on POSM visibility and partnerships.
· Drive traffic and conversion through integrated content, CRM, and cross-channel synergy.
2. Content Development & Creative Coordination
· Lead creation of cross-brand creative assets for Mix-Match, styling, trends, newness, gifting, and seasonal offers...
· Work with MKT Operations team & Business leads to deliver:
- Onsite banners, special landing pages
- SEO blogs
- Social media content
- Email / CRM journeys
- POSM
3. Cross-functional Coordination
· Work closely with Business leads of Ecom, Pre-Loved, Travel Retail to align on product / collection focus, main messaging, and customer journey flow, as well as customer KPIs for each channel: traffic, CR, new customers, repeating customers,...
· Coordinate with CX team to ensure omni-channel integration (loyalty, CRM data, customer journeys).
· Collaborate with MKT Operations team to execute the MKT campaigns
4. Performance Tracking & Reporting
· Evaluate campaign performance across channels and platforms, including:
- Traffic & CR
- Content performance (ER, views, CTR)
- Customer mix: new / existing / reactivated
· Develop insights to optimize future campaigns.
6. Other Tasks
· Support Corporate marketing campaigns or new business pilots launched by DAFC.
· Perform other tasks assigned by line manager.
