Sales Manager

JOB PURPOSE

The Sales Manager is responsible for developing and managing Suunto’s retail business in Vietnam across Sports & Outdoor and Consumer Electronics (CE) channels.

This role focuses on driving sell-in and sell-out performance, maintaining strong retailer relationships, improving in-store brand visibility, supporting product training, and ensuring smooth retail execution.

KEY RESPONSIBILITIES

Retail Sales & Channel Management

• Manage and support Suunto’s retail partners across Sports, Outdoor and CE channels.

• Drive sell-in and sell-out performance with retailers.

• Follow up on sales progress, stock movement, product availability and retailer performance.

• Maintain retailer database, store status, contact list and sales updates.

• Identify new potential retail partners, especially in sports, outdoor, electronics, tech lifestyle and chain retail channels.

Consumer Electronics Channel Development

• Support Suunto’s expansion into CE channels such as electronics stores, mobile retailers and tech lifestyle stores.

• Follow up on product listing, display setup, stock movement and campaign participation.

• Ensure CE retailers understand Suunto’s positioning as a premium sports technology brand.

• Monitor competitor activities from Garmin, Coros, Apple, Huawei, Amazfit, Shokz and other related brands.

Retail Display & Brand Visibility

• Ensure Suunto products, displays, POSM and demo zones are properly maintained at retail stores.

• Coordinate with retailers and marketing team to improve product placement and brand visibility.

• Conduct store visits and display checks when required.

• Support campaign display rollouts and visual refreshes.

Product Training & Retail Support

• Conduct product training for retailer staff.

• Help sales staff understand key product features, selling points and competitor comparisons.

• Support new product launch training for retail partners.

• Collect feedback from retailers and consumers, then report key insights to the team.

Retail Marketing & Promotion Support

• Support retailer-level promotions, mini-events, launch campaigns and in-store activations.
• Communicate campaign mechanics, pricing, promotion details and launch timelines to retailers.
• Track campaign performance and provide feedback after execution.

After-Sales & Customer Support

• Coordinate with retailers, distributor and service center to support warranty, service and product issues.

• Help retailers understand after-sales process and basic product troubleshooting.

• Ensure customer issues are handled professionally to protect Suunto’s brand image.

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工作目的

销售专员负责在越南市场开发和管理 Suunto 在体育与户外（Sports & Outdoor）及消费电子（CE）渠道的零售业务。

该岗位重点在于提升进货（sell-in）与终端销售（sell-out）表现，维护良好的零售商关系，提高门店品牌曝光度，支持产品培训，并确保零售执行顺畅进行。

主要职责

零售销售与渠道管理

• 管理并支持 Suunto 在体育、户外及消费电子渠道的零售合作伙伴。
• 推动零售商的进货（sell-in）与终端销售（sell-out）表现。
• 跟进销售进度、库存流动、产品供应情况及零售商表现。
• 维护零售商数据库、门店状态、联系人清单及销售更新。
• 寻找新的潜在零售合作伙伴，重点包括体育、户外、电子产品、科技生活方式及连锁零售渠道。

消费电子（CE）渠道拓展

• 支持 Suunto 拓展进入 CE 渠道，如电子产品门店、手机零售商及科技生活方式门店。
• 跟进产品上架、陈列搭建、库存流动及活动参与情况。
• 确保 CE 零售商理解 Suunto 作为高端运动科技品牌的定位。
• 监控竞争对手动态，包括 Garmin、Coros、Apple、Huawei、Amazfit、Shokz 等品牌。

零售陈列与品牌曝光

• 确保 Suunto 产品、陈列展示、POSM 及体验区在门店内得到良好维护。
• 与零售商及市场团队协作，提升产品摆放位置及品牌曝光度。
• 必要时进行门店巡访及陈列检查。
• 支持活动陈列布置及视觉更新。

产品培训与零售支持

• 为零售门店员工进行产品培训。
• 帮助销售人员理解产品核心功能、卖点及竞品对比。
• 支持新品上市培训。
• 收集零售商及消费者反馈，并向团队汇总关键洞察。

零售市场与促销支持

• 支持门店级促销、小型活动、新品发布及店内推广活动。
• 向零售商传达活动机制、价格、促销内容及上线时间。
• 跟踪活动执行效果并在活动后提供反馈。

售后与客户支持

• 协调零售商、分销商及服务中心处理保修、维修及产品问题。
• 协助零售商了解售后流程及基础产品问题处理。
• 确保客户问题得到专业处理，以维护 Suunto 品牌形象。