Senior Commercial Marketing Manager

About the role:

As a Senior Commercial Marketing Lead, you will be responsible for executing and optimizing Commercial Marketing initiatives, working closely with the Head of Commercial Marketing and cross-functional teams to deliver measurable business impact.

Key Responsibilities:

1. Commercial Marketing & Go-To-Market (GTM)

• Execute GTM plans for new features, key product categories, and strategic partnerships
• Lead commercial marketing initiatives for assigned products or customer segments
• Partner closely with Sales & Growth teams to support proposals, pitch decks, and deal conversion

2. Content & Sales Enablement

• Develop and optimize commercial marketing materials, including proposals, pitch decks, sales kits, onboarding, and activation content.
• Ensure clear, consistent, and conversion-driven messaging across all touchpoints

3. Partnership & Co-Marketing

• Support co-marketing and co-promotion campaigns with partners, brands, and suppliers
• Coordinate with internal stakeholders and external partners to deliver campaigns on time
• Track performance and recommend optimization actions

4. Market Insights & Performance Tracking

• Monitor campaign effectiveness, customer adoption, and conversion metrics
• Gather market and customer insights to refine GTM strategies and messaging
• Turn data and feedback into actionable recommendations for business growth

5. Vendor & Agency Management

• Work with agencies and third-party vendors to deliver marketing assets and campaigns
• Ensure quality, timelines, KPIs, and budget efficiency are met