This role oversees social media, advertising, promotions, events, customer relationship strategies, and partnerships with freelancers and agencies.
Brand Strategy & Planning
• Define clear marketing strategies, messaging, content pillars, objectives, and KPIs for the brand.
• Develop and execute monthly and quarterly marketing plans & recaps to drive brand awareness, engagement, and growth, and report to direct Manager.
• Lead the marketing calendar, campaigns, and performance reporting while managing the monthly budget.
Content, Social Media & Advertising
• Manage and create content across social media platforms (Facebook, Instagram, TikTok, LinkedIn) in alignment with brand identity.
• Develop digital campaigns and coordinate closely with our Ads Specialist for optimized paid advertising.
• Work with our in-house designer and freelance photographers/videographers/other to produce engaging visuals, videos and content.
Partnerships & Customer Engagement
• Build and maintain partnerships with agencies, freelancers, brands, and collaborators.
• Implement customer relationship strategies to enhance loyalty, satisfaction, and retention.
Data & Performance Tracking
• Analyze campaign metrics, social media analytics, and customer insights.
• Adjust marketing strategies to optimize performance and ensure continuous improvement.
Activations, Events & Promotions
• Plan and coordinate in-house and external events, workshops, collaborations, and seasonal activations.
• Create promotional strategies, loyalty initiatives, and customer-engagement activities.
• Continuously propose fresh, creative marketing ideas aligned with trends and our target audience.
