128482 - IMC Planner / Strategic Planner - Manufacturing

RGF HR Agent Vietnam Co., LTD

Nộp Đơn Ứng Tuyển

Địa điểm

Hồ Chí Minh

Ngày cập nhật
09/03/2026
Ngành nghề
Tiếp thị / Marketing, Sản xuất / Vận hành sản xuất
Hình thức
Nhân viên chính thức
Cấp bậc
Nhân viên

Lương
25 - 30 triệu VNĐ
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
12/03/2026

Phúc lợi

Chế độ bảo hiểm
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Du Lịch
Nghỉ phép năm
Chế độ thưởng
Phụ cấp
Đồng phục

Mô tả Công việc

- Working location: Sai Gon Ward, Ho Chi Minh City

- Monthly Salary: 25,000,000～30,000,000VND

Job description
1. IMC Strategy & Planning
•   Analyze business objectives, market landscape, competitors, and consumer behavior
•   Develop IMC Strategy: Brand Strategy, Communication Strategy, Campaign Big Idea
•   Build communication framework: key message, content direction, channel roles
•   Plan integrated campaigns: Paid – Owned – Earned Media
•   Ensure strategic consistency across Online & Offline touchpoints
•   Develop event strategies, manage KOL/KOC booking, oversee OOH execution
•   Align communication plans with business growth phases

2. Research & Analysis
•   Conduct desk research, social listening, and consumer research (qualitative & quantitative)
•   Analyze marketing data and past campaign performance
•   Translate data into actionable strategic insights
•   Prepare monthly, quarterly, and annual campaign performance reports

3. Cross-functional Collaboration
•   Work closely with Creative, Media, and Performance teams to ensure strategic alignment
•   Participate in creative brainstorming and campaign concept development
•   Monitor campaign progress and optimize when necessary
•   Apply PDCA framework and deliver performance analysis reports

4. Evaluation & Optimization
•   Track Brand KPIs & Performance KPIs
•   Measure multi-channel campaign effectiveness
•   Consolidate learnings and propose optimization strategies

Yêu Cầu Công Việc

Necessary Skill / Experience
・Language: English- Intermediate level
・Experience:
• Minimum 2–4 years of experience as Planner / Strategic Planner
• Experience in executing IMC campaigns for brands

・Knowledge & Skills
•   Strong understanding of IMC, Branding, Digital Marketing & Consumer Insight
•   Solid knowledge of digital channels: Social, Search, Display, Influencer, Content, Performance
•   Strategic mindset with strong analytical and storytelling skills
•   Excellent presentation and persuasion skills
•   Ability to manage multiple projects effectively

Preferable Experience
・Background in Game, Finance, Tech, Retail, FMCG is a plus
・Agency experience (Digital / Creative Agency) preferred

NOTICE:

Only shortlisted candidates will be approached by RGF's consultant. Your resumes will be recorded in our system, and you will receive our Job Introduction Auto-email with suitable jobs in the coming time. Please check your email regularly to get our vacant job. Thanks so much!

Thông tin khác

Bằng cấp: Đại học

RGF HR Agent Vietnam Co., LTD

Địa điểm Centec Tower, 72-74 Nguyen Thi Minh Khai, Ward 6, Dist. 3, HCMC, Vietnam

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Trách nhiệm hữu hạn
Website:

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Giới thiệu về công ty

RGF stands for RECRUIT GLOBAL FAMILY, a global brand of Japan's largest recruiting and information service company, Recruit Holdings Co., Ltd.

We created this brand out of our commitment to take on a new challenge to leverage on Recruit Group's more over 50 years of industry experience and business network in Japan, to provide new opportunities to our clients across the region.

RGF HR AGENT takes charge of RGF's business entity in general recruitment services. We provide total human resource services to clients at every stage of staff placement, such as evaluation, remuneration, and staff training. At the same time, we assist job-seekers in various ways to find the right job according to their individual preferences and experiences. Besides our services to assist full-time staff recruitment, we also offer a range of support services for RPO (Recruitment Process Outsourcing) and contract base/temporary recruitment needs.

Our company's status as the Japan's #1 market share holder in human resource, temporary staffing, and job advertisement field makes it possible for us to provide high quality total human resource management services not only in Japan but across the region.

RECRUIT = RGF will continue to take up the challenge to be the #1 recruitment agency in Asia, beyond national boundaries.