Brand and Communication Specialist

• Support the planning, creation, and execution of SkyJoy (B2C), GalaxyJoy’s (Corporate) brand communication activities to strengthen brand awareness, consistency, and emotional connection across all touchpoints (social, PR, partner channels, in-app ecosystem).
• Act as a Brand Storyteller & Communication Coordinator, responsible for ensuring brand alignment, message clarity, and effective communication during both regular and crisis situations.
  II. Scope of Work (SOW):
  1. Brand Communication & IMC Coordination (45%):
• Build and execute brand communication and IMC (Integrated Marketing Communication) plans by quarter.
• Develop communication briefs and creative concepts for key campaigns (e.g.,SkyJoy x Vietjet, Co-Branded Card launches, SkyPoints awareness).
• Manage SkyJoy’s brand voice, tone, and message consistency across all internal and external touchpoints.
• Collaborate with Campaign & Product Marketing team to ensure every campaign carries a unified narrative.
• Work with agencies or production vendors when needed to execute creative and media deliverables.
  2. Content & Social Media Management (15%)
  Planning:
• Plan monthly content calendars for SkyJoy’s social media platforms (Facebook, TikTok, LinkedIn, Zalo OA, etc.).
• Write or co-develop captions, articles, and short-form video scripts consistent with brand tone.
• Track engagement data, analyze insights, and recommend improvements.
• Ensure brand identity, message, and tone consistency across all posts.

3. PR & Partnership Communication (15%)

• Planning and coordinate press releases, advertorials, and partnership communication pieces.
• Collaborate with partners (Vietjet, VPBank, Katinat, LynkID, etc.) to align co-branding
  messages.
• Track and summarize media coverage and brand sentiment reports
• Support PR activation and events related to brand or loyalty programs.
  4. Crisis & Issue Management (10%)
• Monitor public sentiment, social trends, and potential brand risks.
• Work with Head of Growth & Marketing and Legal/Agency to prepare holding statements, FAQs, and internal Q&A during sensitive cases.
• Coordinate internal communication across teams (Product, Growth, Partnership, Legal) to ensure one unified response.
• Document all crisis handling processes and propose long-term improvements.
  5. Media Branding (10%)
• Develop communication angles and creative key assets to drive brand visibility across media channels.
• Work with media agencies to brief brand messaging and creative directions for brand campaigns.
• Support media planning for brand awareness objectives.
• Track share-of-voice, media exposure, and brand lift metrics along with media partners.
  6. Media Performance Support (5%)
• Provide communication input for performance campaigns to ensure message consistency and brand alignment.
• Offer creative review and optimization suggestions for ad assets (copy, tagline, static/video variations).
• Coordinate A/B messaging experiments with Growth to improve CTR/CVR while protecting brand tone.
  7. Other Tasks as Assigned (Flexible 5%)
• Perform additional duties, cross-functional projects, or urgent tasks as assigned by the Head of Growth & Marketing or the Leadership Team, including but not limited to:
• Supporting internal communication or CSR activities.
• Coordinating with media, agencies, or external vendors.
• Assisting special marketing or partnership projects.