Digital Marketing

Địa điểm

Hồ Chí Minh

Ngày cập nhật
20/04/2026
Ngành nghề
Tiếp thị / Marketing
Hình thức
Nhân viên chính thức
Cấp bậc
Nhân viên

Lương
Thỏa thuận
Kinh nghiệm
Không yêu cầu kinh nghiệm
Số lượng
1
Hết hạn nộp
31/05/2026

Phúc lợi

Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Laptop
Phụ cấp
Công tác phí
Nghỉ phép năm
CLB thể thao

Mô tả Công việc

Performance Marketing & User Acquisition

Plan and execute digital advertising campaigns on Meta, Google, TikTok, and Zalo
Optimize CAC, CPL, CPA, and other business objectives (qualified leads, revenue, app installs)
Manage and allocate digital marketing budgets effectively across different products and services
Continuously conduct A/B testing to scale campaign performance
Collaborate with the Sales team to improve lead quality
Execute paid activities for brand campaigns as assigned by the line manager

Tracking & Data System

Set up and manage tracking systems (Meta Pixel, GA4, Google Tag Manager, UTM)
Ensure data accuracy across the entire marketing funnel
Monitor and analyze key performance metrics including:
- CAC/ CPL/ CPA/ ROAS/ Conversion Rate/ LTV/ Retention Rate
Collaborate on CRM and marketing automation integrations
Build performance dashboards and regular reports

Growth Optimization & Sales Enablement

Collaborate with content, product, and sales teams to optimize the conversion funnel
Propose improvements to landing pages and lead handling processes
Monitor market trends within the Proptech and Real Estate industry
Recommend marketing system improvements based on data insights

Yêu Cầu Công Việc

Mindset

Strong growth mindset: Test → Measure → Optimize → Scale
Systematic and analytical thinking with a passion for data
Clear understanding of the relationship between Marketing, Sales, and Revenue
Willingness to take ownership of KPIs

Experience & Skills

2–3 years of experience in Digital Marketing
Hands-on experience running campaigns on Meta Ads, Google Ads, TikTok Ads, and Zalo Ads
Understanding of GA4, tracking systems, and marketing funnels
Proficient in Excel / Google Sheets
Experience working with CRM systems is a plus
Experience managing medium to large advertising budgets

Preferred Qualifications

Campaign Experience

Experience running lead generation campaigns (especially with sales follow-up)
Experience with app install campaigns and activation optimization
Experience managing long sales funnels, not just optimizing clicks or traffic

Industry Background

Candidates with experience in the following industries are preferred:

Real Estate / Proptech companies
Financial Services / Fintech / Banking
Marketplace or E-commerce platforms
Technology startups with a strong sales organization
Businesses with CRM systems and a structured MQL → SQL lead qualification process

KPIs for This Role

Cost per Lead (CPL)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (Lead → Transaction)
LTV/CAC ratio
Lead quality based on Sales feedback

Thông tin khác

Bằng cấp: Đại học

CÔNG TY CỔ PHẦN CITICS

Địa điểm LV1-00.16 Thủ Thiêm Lake View 1 - số 19 đường Ven Hồ Trung Tâm, Phường An Khánh, Tp Hồ Chí Minh

Thông tin công ty

Qui mô công ty:
Loại hình hoạt động: Cổ phần
Website: https://citics.vn/

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Giới thiệu về công ty

Citics is a leading real estate technology platform in Vietnam, built on a foundation of big data, AI, and seamless digital solutions.

By integrating valuation, mortgage referrals, property transactions, and investment services into a single platform, Citics simplifies and increases transparency throughout the entire real estate journey.

Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of Vietnam's top banks.

This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

• Website: https://citics.vn
• Facebook: https://www.facebook.com/Citics.vn

Thông điệp từ Công ty

Vision
To become the leading real estate technology company with a comprehensive service ecosystem in Vietnam.

Mission
We aim to reshape the real estate market by leveraging the power of technology, digital mapping, and data digitization — enabling seamless, convenient, and efficient real estate transactions.

Core Values

Transparency: We believe transparency is power. Citics empowers users with clear and reliable information to make better decisions.
Efficiency: At Citics, efficiency is the benchmark for every action — addressing real market needs with practical solutions.
Creativity: Creativity is our lifeblood. It's the driving force behind our growth and the foundation for unique and differentiated values.
Speed: Speed is our principle. Thinking big and acting fast is a hallmark of every Citics team member.
Dedication: We are dedicated to delivering exceptional service, supporting colleagues wholeheartedly, and sharing with the community.