Job Purpose
The person in charge of the management position and is fully responsible for the Marketing and Corporate Communications activities of the enterprise, including:
- Planning the business marketing strategy and managing marketing effectiveness, overall communication strategy for the company's internal and external activities (public relations) in line with the brand orientation
- Building marketing content for programs / campaigns; building plans and inspirational communication routes to spread the company's brand value to the public and employees, building management plans, preventing and handling brand risks
- Building and implementing marketing campaigns; communication activities and content; ensuring that communication content to the public and employees is implemented consistently and accurately with the company's strategy, brand and core values
Key Accountabilities (1)
1. Business marketing plan and marketing performance management
- Build and implement the company's overall marketing schedule, detailing marketing activities and linking campaigns to the general strategy by segment, economic sector/activity, Customer group...
- Manage the implementation of activities, budget, marketing costs and update periodically
- Coordinate with related units to build communication programs and create recognition for products, solutions, suitable for the brand and target Customers
- Promote the preparation and implementation of quality surveys (NPS)
- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks and Partnerships
- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completion of campaigns
2. Design marketing content for programs/campaigns
- Design content for marketing programs and campaigns
- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programs and campaigns
3. Marketing campaign management
- Develop, integrate and manage campaign management mechanisms including standard campaign specifications, campaign proposals, campaign contact strategies, campaign execution processes and guidance documents
- Increase community awareness and brand building through collaboration with the bank-wide Marketing team to participate in awards...
Key Accountabilities (2)
3. Strategic communication planning (stragegic communication) according to brand orientation
- Develop public relations, manage mass media channels to the press and effectively implement the company's proactive communication strategy.
- Build brand position, position the company's brand in the media and press.
- Be responsible for conveying brand-related messages consistently.
- Enhance brand recognition, awareness of products, services, financial solutions, ensure comprehensive brand coverage in mass media.
- Be a bridge between businesses and customers, partners and media units.
- Develop strong relationships with the press to promote the brand, spread the brand's position in the mass media.
- Maintain and develop regular and continuous relationships with media units and media experts with great influence in the field.
- Manage the implementation of corporate communication campaigns, including measurement, reporting and improvement recommendations.
4. Develop and implement communication risk management and brand protection plans
- Develop a communication risk management plan in the overall corporate communication strategy.
- Quickly and promptly detect emerging risks that negatively affect the company's reputation and brand.
- Develop and implement the best solutions to resolve emerging situations, minimizing possible communication risks.
- Report on communication risk management results.
5. Manage and develop internal communication activities
- Develop and implement a company-wide strategic communication plan.
- Manage the operation and development of the company's internal communication channels.
- Organize the production of creative designs in the unit's professional activities according to brand orientation.
- Coordinate the development and organization of internal communication programs, connecting the entire company according to the brand strategy.
- Manage and organize internal events on a company-wide scale.
- Evaluate and measure the effectiveness of internal communication channels and internal communication activities, thereby proposing solutions to improve and enhance efficiency.
6. Manage activities and budgets
- Develop and manage the unit's operating budget plan.
- Manage corporate communication data information and activities to build a communication information database.
Key Accountabilities (3)
PEOPLE MANAGEMENT
- Oversee human resources planning and execution (headcount & costs) of their function/ sub- function
- Attract, onboard and retain the right talents for a high- performing team
- Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectations and results to reporting line
- Manage sub- function/ function performance & provide feedback regularly (following the annual performance management cycle)
- Define team’s capability requirements and enable team member’s professional and personal development through capability assessment, training, coaching & feedback, mentoring, etc.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the function/ sub- function
- Act as a role model and promote corporate culture at function/ sub- function level
- Understand & communicate relevant HR offerings to team members.
