Performance Media Specialist/ Performance Manager

RED2 Digital is looking for a Performance Media Specialist and a Performance Manager (or Senior Manager) to join our Performance Media team.

For Specialist level:

• Create timely and engaging campaign optimized for the platform used and intended audience
• Work with account manager(s), content writer(s) and designer(s) to prepare media strategies and plans, and also manage campaign scheduling and performance
• Understand online ads on Facebook, Adwords, Google Display Network, retargeting etc
• Monitors and develops reports on competitor activity within social media spaces
• Plan the full package of digital marketing as a solution for clients
• Set-up tracking method & campaign structure
• Responsible for the day to day running of all search, social and display advertising campaigns and report any issues promptly to managers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CAC,)
• Identify trends and insights, and optimize spend and performance based on the insights

For Manager level:

• Craft, present and align media performance strategy with client to drive campaign objectives; leads and conversions.
• Manages the daily workflow of all bottom funnel campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives.
• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.
• Work with Director and Integrated manager to develop and propose full-funnel campaigns to client.
• Ensure best practice for Search, Programmatic Display and Social buying and planning.
• Ensure on-going test and learn to drive campaign performance.
• Lead on day to day running of bottom funnel campaigns of the account.
• Drive relationships at the appropriate levels of our client organization
• Make in-depth recommendations based on a strong grasp of analytics, marketing & research concepts.
• Assist in mentoring and developing team members.