1. Develop and Execute Digital Marketing Strategy (40%)
- Build and own the overarching digital marketing strategy to drive customer acquisition, retention, and brand awareness.
- Define, monitor, and optimize key performance metrics (CAC, ROAS, LTV, CTR, conversion rates, etc.) to achieve business objectives.
- Plan and allocate budgets across channels including Google Ads, Meta Ads, TikTok Ads, SEO, email marketing, and others.
2. Lead Performance Marketing Efforts (30%)
- Drive paid media campaigns across key platforms (Google, Meta, TikTok, etc.) to scale revenue while optimizing costs (e.g., CAC, ROAS).
- Run A/B tests on ad creatives, audiences, and landing pages to improve campaign performance.
- Continuously optimize ad spend and bidding strategies to maximize ROI.
- Stay updated with the latest trends and algorithm changes in paid media platforms.
3. Optimize Website and Conversion Funnel (20%)
- Collaborate with the product and web development teams to ensure the website is optimized for traffic, conversion, and user experience.
- Analyze website performance using tools like Google Analytics, Clarity, or similar platforms and suggest actionable insights.
- Work on SEO strategies to improve organic traffic and search rankings.
4. Team Leadership and Collaboration (10%)
- Manage and mentor a growing digital marketing team, fostering a collaborative and results-driven culture.
- Work closely with creative teams to ensure high-quality assets for campaigns (e.g., visuals, videos, copy).
- Partner with other departments (e.g., Sales, Customer Service, and Operations) to align marketing efforts with overall business goals.
