In the 80s, the interior design market was still in its infancy. Simple product designs are displayed in retail stores. This led to duplicated layouts, which, in turn, created a notion that home is more of a facility for daily activities than a personalized space for each individual owner.
Originally an interior décor store with a passion for beauty, knowledge, and the collective experience from many developed nations. The entrepreneurial Hoang Nam Group was founded with the intent to help accentuate each person’s unique and colorful lifestyle through their beautified personal space.
As the creator of the first and biggest interior design retail chain in Vietnam, Pho Xinh, Hoang Nam Group has brought in the convenient one-stop-shop model in order to provide their clients a diverse selection of products as well as an excellent customer consultant service in one single retail outlet.
Going above and beyond the modern experience and international living standards, the stylistic world of Hoang Nam Group has welcomed the collaboration of many international prestigious companies such as: Ashley (USA), Roche Bobois (France), Natuzzi Italia (Italy), Hilker (Germany), …. On top of interior home design, their restaurant chain, Con Ga Trong, also provides their customers with an entirely new experience where the interior décor put an emphasis on cultural heritage.
For more than 4 decades, Hoang Nam Group has proudly led the interior design industry, replacing the “Similarity” with “Uniqueness” – They are considered the dictionary for living styles, and has realized the dream of a unique living space for millions of their customers
